Data sourced from FINRA BrokerCheck public records. Disclosures reflect reported events, not proven violations. Verify at BrokerCheck ↗

FINRA BrokerCheck SEC IAPD verified CRD# 5069 Grade F

SENTRY EQUITY SERVICES, INC. — FINRA BrokerCheck Disciplinary Record

Corporation headquartered in STEVENS POINT, WI. 1 registered advisor, 200.0% disclosure rate.

SENTRY EQUITY SERVICES, INC. registration status — ACTIVE

Status100%ActiveTerminatedSuspendedCancelled
SENTRY EQUITY SERVICES, INC. registration status — ACTIVE

Registered advisors

1 advisors

Small firm tier

Total disclosures

2 events

On FINRA BrokerCheck

Disclosure rate

200.0%

2 ÷ 1 advisors

Branch offices

2 offices

Formed in Delaware

Disclosure Density

Disclosures per registered advisor — relative to peer-firm benchmarks.

SENTRY EQUITY SERVICES, INC. — disclosures per advisor 100.0%
Industry median

Compared against the 0.10-disclosure-per-advisor industry-median benchmark drawn from the firms table.

Disclosure Breakdown

Disclosure Type Count
Regulatory Events 2
Customer Complaints 0
Arbitrations 0
Civil Events 0
Total 2

Counts reflect events reported on FINRA BrokerCheck. Disclosures are reported events, not proven violations. Verify at BrokerCheck ↗

Disclosure category share

SENTRY EQUITY SERVICES, INC. — 2 disclosures on FINRA U4/U5 categories

Disclosures2Regulatory eventCustomer disputeCivil judicialFinancialCriminal
SENTRY EQUITY SERVICES, INC. — 2 disclosures on FINRA U4/U5 categories

Peer Comparison

SENTRY EQUITY SERVICES, INC. vs. industry-median benchmarks for Small-tier broker-dealer firms.

Disclosure rate
200.0%
Industry median: 10.0%
Reg events / advisor
2.00
Industry median: 0.05
Branches / advisor
2.00
Industry median: 0.15

Firm Details

Firm Size
Small
Scope
ACTIVE
Location
STEVENS POINT, WI, 54481
Formed
05/09/1969
State of Formation
Delaware
CRD Number
5069
SEC Number
15078

Verify at FINRA BrokerCheck

FINRA BrokerCheck provides the full official disciplinary record, including individual registered advisors. Always verify before hiring a financial advisor.

View on FINRA BrokerCheck ↗

What the Record Says About SENTRY EQUITY SERVICES, INC.

SENTRY EQUITY SERVICES, INC. (Corporation, CRD# 5069 · SEC# 15078 · STEVENS POINT, WI) reports 1 advisor across 2 branches — Small tier, scope ACTIVE.

BrokerCheck shows 2 disclosures (200.0% per-advisor rate): 2 regulatory, 0 customer-complaint, 0 arbitration, 0 civil. Letter grade F (1/5 internal scoring). Verify on FINRA BrokerCheck ↗ · how disclosures are interpreted.

Every firm registered with FINRA or the SEC must report regulatory actions, customer complaints, arbitrations, and civil judicial events on its public BrokerCheck and Form ADV records. A disclosure is not automatically a finding of wrongdoing — it can range from a settled customer dispute to a formal regulatory sanction — but a high disclosure rate relative to advisor headcount is a signal worth examining before you hire. Compare the per-advisor rate above against firms of similar size, and read each disclosure's underlying detail on the official record rather than relying on the headline count alone. Registration itself confirms only that a firm is authorized to do business, not that its compliance history is clean.

Source: FINRA, BrokerCheck Public Disclosure Data (2024) FINRA, BrokerCheck Public Disclosure Data (2024)

Frequently Asked Questions

What does a grade of F mean for SENTRY EQUITY SERVICES, INC.?
A grade of F indicates SENTRY EQUITY SERVICES, INC. has a significant number of FINRA disclosures relative to its size (200.0% disclosure rate). Prospective clients should review the specific disclosures before engaging.
How many FINRA disclosures does SENTRY EQUITY SERVICES, INC. have?
SENTRY EQUITY SERVICES, INC. has 2 total FINRA disclosures, including 2 regulatory events. Disclosures reflect reported events on FINRA BrokerCheck and do not necessarily indicate proven violations.
How many financial advisors work at SENTRY EQUITY SERVICES, INC.?
SENTRY EQUITY SERVICES, INC. has 1 registered advisor and 2 branch offices, headquartered in WI. Advisor counts are sourced from FINRA BrokerCheck public records.
Where can I verify SENTRY EQUITY SERVICES, INC.'s disciplinary record?
You can verify SENTRY EQUITY SERVICES, INC.'s full disciplinary history on FINRA BrokerCheck at brokercheck.finra.org using CRD number 5069. BrokerCheck provides detailed information about individual registered representatives, complaints, and regulatory actions.
What is a FINRA disclosure?
A FINRA disclosure is a reported event on a broker-dealer's record, including regulatory actions, customer complaints, arbitration proceedings, and civil court events. Disclosures are part of the public record maintained by FINRA and do not necessarily indicate wrongdoing or proven violations.
Should I avoid SENTRY EQUITY SERVICES, INC. because of its disclosures?
Not necessarily. Larger firms with more advisors tend to accumulate more disclosures. SENTRY EQUITY SERVICES, INC. has a 200.0% disclosure rate (2 disclosures across 1 advisors). Consider reviewing the nature of individual disclosures on FINRA BrokerCheck and comparing rates with similarly-sized firms before making a decision.

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Data sourced from official FINRA BrokerCheck and SEC EDGAR enforcement records. See our methodology for details. Retrieved and formatted by PlainAdvisorCheck Editorial