Wisconsin

Broker-dealer firm disciplinary records from FINRA BrokerCheck

Data updated July 2026

Wisconsin at a glance

As of July 2026, Wisconsin registers 23 broker-dealer firms on FINRA BrokerCheck - 7 carry a clean record and 121 disclosures are on file statewide.

23
registered firms: 7
with a clean record (Grade A): 121
total disclosures statewide: 5.3
disclosures per firm (avg)

Registered Firms

Clean Record (Grade A)

121

Total Disclosures

5.3

Avg Disclosures / Firm

How Wisconsin ranks

A state's raw firm count and its disciplinary clean-record rate measure two different things, and they do not always move together. A jurisdiction can host a large number of broker-dealer firms simply because it is a major financial hub, while a smaller state with far fewer registered firms can post a cleaner disciplinary record in relative terms, or vice versa. Comparing both rankings side by side, rather than looking at either figure in isolation, gives a fuller picture of what is actually happening on the ground in a given state.

By firm count, Wisconsin is #23 of 56 states and territories. By clean-record rate (Grade A share, among the 33 states with at least 10 registered firms, a floor that keeps a state with only a handful of firms from swinging to an extreme rate on a tiny sample), it ranks #31 of 33. These ranks diverge notably -- a larger firm footprint here does not translate into a proportionally cleaner record. Neither ranking implies wrongdoing on its own; always review an individual firm's own size-normalized grade before drawing a conclusion about it specifically.

Grade Distribution

How Wisconsin's 23 graded broker-dealers split across the size-normalized A-F safety scale.

Grade breakdown of 23 graded firms headquartered in Wisconsin

Firms by Disclosure Count

#	Firm	Disclosures	Offices	Grade
1	Robert W. Baird & Co. Incorporated Milwaukee	75	1,129	B
2	Northwestern Mutual Investment Services, LLC Milwaukee	11	1,077	B
3	Coordinated Capital Securities, Inc. Fort Atkinson	5	24	B
4	Associated Investment Services, Inc. Green Bay	4	45	B
5	KCD Financial, Inc. Green Bay	4	59	B
6	Buttonwood Partners, Inc. Madison	3	3	B
7	Carl M. Hennig, Inc. Oshkosh	3	4	B
8	H. C. Denison Co. Sheboygan	3	3	B
9	Harbour Investments, Inc. Madison	3	175	B
10	Landaas & Company Milwaukee	2	7	B
11	Packerland Brokerage Services, Inc. Green Bay	2	291	B
12	Sentry Equity Services, Inc. Stevens Point	2	2	B
13	Baker Tilly Capital, LLC Madison	1	6	B
14	Fimco Securities Group, Inc. Port Washington	1	2	B
15	Superior Financial Services,Inc. Jackson	1	15	B
16	Willow Cove Investment Group, Inc. Winneconne	1	3	B
17	Abacus Investments, Inc. Dousmans	0	4	A
18	Artisan Partners Distributors LLC Milwaukee	0	16	A
19	Bridgewood Advisors Inc. Milwaukee	0	2	A
20	GM Securities, LLC Milwaukee	0	2	A
21	MFD Distributor, LLC Madison	0	2	A
22	Waypoint Securities, LLC Sun Prairie	0	2	A
23	WEA Investment Services, Inc. Madison	0	3	A

Inside Wisconsin's Broker-Dealer Landscape

Wisconsin has 23 actively registered broker-dealer firms in FINRA's public register, of which 7 (30.4%) carry a clean Grade-A record with no reportable BrokerCheck disclosures.

The state's aggregate disciplinary footprint totals 121 disclosures on BrokerCheck, averaging 5.3 per firm. Grade distribution across Wisconsin's broker-dealers: 7 graded A, 16 graded B, 0 graded C, 0 graded D, and 0 graded F. That means 30.4% of graded firms hold an A and 0.0% fall into the D or F bands.

Grades reflect our internal model weighing disclosure volume against firm size and scope; they are editorial signals, not FINRA ratings. Disclosure totals on BrokerCheck represent reported events, not proven violations, large multistate firms headquartered in Wisconsin will naturally carry more disclosures than small single-office firms. This page is informational only and is not financial, legal, or investment advice. Before hiring any Wisconsin advisor, confirm the firm's current record at FINRA BrokerCheck and review the specific representative's individual CRD report.

Frequently asked questions

How many broker-dealer firms are registered in Wisconsin?

Wisconsin has 23 actively registered broker-dealer firms on FINRA BrokerCheck, of which 7 (30.4%) hold a clean Grade-A record with no reportable disclosures.

Which Wisconsin broker-dealer has the most FINRA disclosures?

Among firms registered in Wisconsin, Robert W. Baird & Co. Incorporated carries the most reported BrokerCheck disclosures (75 across 1,129 branch offices). Disclosure totals reflect reported events, not proven violations, larger firms naturally carry more. Always review the specific records on FINRA BrokerCheck.

How are PlainAdvisorCheck safety grades calculated?

Grades are size-normalized: a firm's weighted disclosure load is divided by its branch-office footprint, then ranked within its size class. Firms with zero disclosures earn an A regardless of size. Grades are editorial signals, not FINRA ratings. See our methodology for the exact formula.

Is this official Wisconsin broker data?

Yes. All firm records come from FINRA BrokerCheck and the SEC Investment Adviser Public Disclosure (IAPD) - the official public registries for U.S. broker-dealers. PlainAdvisorCheck aggregates and size-normalizes them; the underlying records are public domain.

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Read our methodology - how this data is sourced, computed, and verified.

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Data sourced from official FINRA BrokerCheck and SEC EDGAR enforcement records. See our methodology for details. Retrieved and formatted by PlainAdvisorCheck Editorial

Compiled by PlainAdvisorCheck Editorial, Financial Advisor Discipline Editorial Team

Every figure on PlainAdvisorCheck is rendered directly from FINRA BrokerCheck and SEC IAPD disciplinary records, no number is typed in by an editor. This page draws directly on SEC/FINRA regulatory filing data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.